Saturday, April 16, 2011

The Piss Beers of Upstate New York: Part 3

Part 1: Genesee Lager
Part 2: Utica Club

Before we go into Part 3 of my ongoing series on the various brews native to our homeland, I need to clarify something (again). The "piss" part of the title is purely tongue-in-cheek as I really am a fan of these beers. I am not impugning their quality in any manner. I have to say this before the torrent of rabid Upstaters (my people) start sending me hate mail.

Anyhow, here we have Genessee Bock Beer. Just look at that lovely green box with the wee goat a-prancin'. Like the Utica Club box, it is a veritable work of art. Here is the Bock's description from Genesee-

A "specialty" seasonal brew produced only once a year, Genesee Bock Ber is brewed in the old German tradition with only the purest ingredients. Introduced in January of each year, Genesee Bock is only available as limited supplies last. This rich and hearty beverage is brewed in celebration of centuries old tradition and the arrival of spring. Genesee Bock Beer was first introduced in 1878.

Here is the explanation for the jaunty goat from the wiki-

The Bavarians of Munich pronounced "Einbeck" as "ein Bock" ("a billy goat"), and thus the beer became known as "bock". To this day, as a visual pun, a goat often appears on bock labels.

From a design/advertising standpoint, I love everything about this product's packaging. From the shade of green, to the text's font, to the whimsical minimalism. I almost feel bad throwing out the box and empty cans, that is how much I like them.

Moving on, here is what the stuff looks like out of the can.

Genessee's take on bock is fairly dark (for Genesee) with a nice amount of head. The odor is caramel/malty and the body is thin. Hold the glass up to the light and you will see, that though dark, this bock is still a little thin in comparison to more traditional German versions. The flavor is sweet with a hint of hops and very drinkable.

This stuff drinks just like the rest of Genesee's products. It is another definitive lawn mowing, soft ball game, picnic at the park in 90 degree heat beer. Pour a twelver of cans into a cooler full of watery ice and you are good to go. With the price hovering around 8 bucks for a twelve pack of cans, how can you go wrong? As I have said in the past two installments, these are inexpensive beers, not low quality beers. Utica Club, Genesee Lager, and this Bock are all in the lower price range of canned domestics but greatly excede the quality of a Busch/Natty Ice/Old Milwakky or others of that crew.

If I am having my beer cold, cheap, and in cans it is going to be an Upstate New York beer every time. I would encourage others to give these venerable products a try too (in large quantities, with hot dogs, invite me).
Related Posts Plugin for WordPress, Blogger...
var linkwithin_site_id = 402051;